Best Gallery In New Mexico: GF Contemporary / 2021 American Art Awards

Thom Bierdz
4 min readMay 21, 2021


For 13 years, American Art Awards has decided the 25 Best Galleries and Museums in America. Among the criteria: years in business, industry reputation, online activity, location, size, exhibits, educational programs, represented artists and references from artists, clients and visitors. Each year only one gallery or museum per state in 25 states is selected.

“The American Art Awards selects GF Contemporary the Best Gallery or Museum in New Mexico, 2021, and one of the 25 Best Galleries and Museums in the Nation, 2021.”

Always innovative and fresh, GF Contemporary is a fine art gallery that represents both emerging and established artists. Opened in 2009, GF Contemporary specializes in modern, contemporary, and emerging artworks in a welcoming environment on Santa Fe’s historic Canyon Road.

“Our ultimate objective is for the collector to feel engaged in a long lasting relationship that will ultimately result in a life enriched by Fine Art and the camaraderie of the collecting process,” states owner Deborah Fritz.



Gallery owner Deborah Fritz grew up in Los Alamos, New Mexico. At the University of New Mexico, she received a BFA in both Psychology and Art Studio. Her original intent was to work as an artist in Santa Fe but soon she developed entrepreneurial and business directions, resulting in opening her first gallery on Santa Fe’s famed Canyon Road in 2001: Giacobbe-Fritz Fine Art — a venture with her sister and business partner, Kimberly Giacobbe.

Eight years later and with the success of the first gallery, Deborah opened GF Contemporary, also on Canyon Road.

In 2018, she opened a third gallery in Santa Fe’s Railyard, galleryFRITZ, which is now one hiatus due to COVID-19.

A committed leader and volunteer, Deborah has served on various non-profits boards, including ARTsmart and collaborated on projects with SITE Santa Fe and Creative Santa Fe. Consistently engaged in the Santa Fe art world, she joined the Museum of New Mexico Foundation Business Council, Opera Business Council and served as Vice President of the Santa Fe Art Gallery Association. Through her galleries, Deborah has cultivated an international clientele, placing art throughout the world.

Each of her galleries has a different focus: Giacobbe-Fritz Fine Art represents traditional and representational fine art. GF Contemporary specializes in modern, contemporary, and emerging artists, with a stable of top shelf artists working in a variety of media: sculpture, painting, and print. And galleryFRITZ, her newest project, concentrates on engaging contemporary, conceptual and experimental art, new media and digital art.

Hours: Monday — Saturday: 10 am — 5 pm Sunday: 12pm — 5 pm

Address: 707 Canyon Road / Santa Fe, New Mexico 87501

Phone: 505–983–3707




Thom Bierdz

One of Medium’s TOP ART CONTRIBUTORS, award-winning author, actor, film-maker, painter. 12 books: 6 on art. President of WAA & AAA.